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Aspirations in Company Rule

Tireless challenges to the NEXT stage aimed at developing unexplored technologies.

READs company motto, gWhat Beholds the Future?h The company motto consists of corporate visions, policies, aspirations, dreams and our resolutions for attaining them. Since the company was established, READ has developed and manufactured ultra-precision processed products which were previously unknown in the global marketplace. In addition, READ has launched its products worldwide to help support engineering innovation in global manufacturing. READ has continuously produced cutting-edge products because each corporate member has a set of challenges to produce unprecedented products, while also developing new technologies. READs business activities have always been promoted by the spirit of challenge, and we are never content with the present, but foresee the next stage and pioneer into uncharted waters before the competition. READs challenges aimed at the gnext stageh will never be extinguished.

A continuing source of manufacturing is the motivating factor behind our corporate members.Staying on top of CS and ES creates new concept values

In any business field, improving Customer Satisfaction (CS) is considered a top priority in corporate challenges, and READ considers that realizing CS supersedes Employee Satisfaction (ES). Additionally, production of new products and the provision of services with higher customer value satisfaction are paramount to success. CS is realized by our corporate members, and READ realizes that manufactured products matching the skill set of each corporate member is a valuable source of technology.READ is very active in improving ES by accelerating communication among corporate members. In line with this, improving ES contributes to improvement in CS by generating and ramping up new values. The origin of READs manufacturing creates a efamily likef community all sharing a common target.

Graphic of READs Sense of Value